Royal Holloway School of Management
University of London
MBA
in International Management - Full-time or Part-time
Core Subjects - Detailed Syllabus
International
Marketing
According to Richard
Tedlow (HBS): ‘Marketing is about the interplay between company and
customers, within the context of competition.’ Though the philosophy
of marketing has not really changed – it is still about how to win and
hold customers by providing superior values and satisfaction and how
to get all within the organisation to deliver the ‘think customer’ ethos
– methods are changing now due to new communications and information
channels.
This course aims to provide
you with a firm grounding in marketing management. It reviews the body
of literature on marketing and key themes and contemporary keywords,
while also emphasising the strategic work of marketing in segmenting
the market, pinpointing appropriate target markets and developing value
propositions.
International
Accounting & Finance
The course is designed
to equip non-accounting and financial managers with a thorough understanding
of modern accounting and financial techniques. It will help a general
manager make effective strategic use of the budgeting and financial
control processes in their business and provide valuable insights into
competitor performance.
International
Business Strategy
International business
strategy moves a firm beyond its domestic market to pursue business
opportunities in other countries.
This course aims to construct
an international strategic management agenda, which considers alternative
approaches to strategy formulation in complex environments, examines
the context within which international strategy is made and implemented
and assesses options and challenges that the international company is
confronted with on a regular basis. By the end of this course you will
have a greater knowledge and understanding of international business
and be able to consider both the long-term and the large-scale implications
of your future business decisions and actions You will also be familiar
with a variety of conceptual tools that will allow you to plan the international
growth and development of your business and that will enable you to
secure long-term competitive advantage in your given market(s).
International
Operations Management & Information Systems
The first part of the
course will introduce participants to the increasingly important field
of operations management. The objective, through self study with reinforcement
via the tutorial sessions, will be to provide a sound understanding
of the essentials of operations practices, focusing on inventory control
and quality management
The objectives of the
second part of this course are:
(a) to introduce students
to a variety of information systems and examine the ways in which they
enable business organisations to gain competitive advantage;
(b) to introduce and
examine certain techniques and methods for planning, analysis and design
of information systems;
(c) most importantly,
to explore a variety of organisational issues in the development, implementation
and effective management of information systems.
International
Human Resource Management/Organisational Behaviour
This unit introduces
you to the principal issues underlying the study of international human
resource management (HRM) in organisations. It examines the impact of
labour markets and other factors on the changing nature of human resource
management over recent years and focuses in practical detail on payment
systems, training, employee participation and the management of diversity
as key human resource functions. However, the University also pace the
organisation itself in critical context. Royal Holloway explore the
relationship between external environments and structures, organisational
design and the trade-offs between a focus on 'people’ and a focus on
‘efficiency’.
Notions of organisational
culture and the management of change are central in this analysis.
International
Business Economics
This course introduces
you to the economics of business enterprise through a strategic framework
that incorporates both traditional and modern approaches to the firm.
Combining real-world examples with economic methodology this course
explores decision-making within a competitive context.
